Seattle, WA (PRWEB) June 22, 2007 - Most consumers think they are getting too much unwanted mail, and they are concerned about the environmental impact of unwanted mail. The price of the stamp goes up, and so will direct mail service provider increase their pricing to offset the cost.
Direct mail is a powerful advertising tool because people look at their mails first. However, most direct mails live only about 10 seconds before resting in peace in a trash can. This is very costly for mailers. While most people don't appreciate and immediately throw away unwanted mail, they do enjoy the occasional catalog or direct mail offer if they could control the frequency.
What can mailers do to better target their offers, reduce costs, and improve results and public image? How to reduce paper mailing frequency and still achieve similar or better results? Hybrid Mailing Lists offer an innovative idea for organizations using direct mail who are faced with rising postage cost, paper and printing costs, and public resentment over unwanted mail. Hybrid Mailing Lists gives direct mail offer a second chance to reach its target.
Hybrid Mailing Lists provide a web address for every street address. The web addresses are the same as recipient home addresses for easy remembering. Examples below show the difference between traditional mailing label and hybrid mailing label:
Traditional Mailing Label:
Joe Doe
123 Main St
Dallas, TX 75122
Hybrid Mailing Label:
Joe Doe
123 Main St
Dallas, TX 75122
www.IsYourAddress.com/123MainSt?
One extra line shows the web address on the bottom of the envelope.
The web address will capture people's attention and will visit the website and see your offer online. So even if many people discard your mail, they may see it again online. In addition, the web address will also capture the attentions of many people who would otherwise never open ad mails. The web address provides direct mail with digital shelter.
So if your business usually sends out mails 12 times a year, now you can cut that frequency by half and still achieve similar or better results for your direct mail marketing. Your business will save money, reduce paper wasted, while improve public image.
For more information please visit http://www.hybridmailinglists.com or email tanlam @ hybridmailinglists.com.
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